Meet My Friend: Laura Worrick - Handmade in the Heartland

Meet My Friend: Laura Worrick

I'm super excited to share this new series with you all.  A few weeks ago i was doing some brainstorming and came up with meet my friend.  You see i went to a really amazing art school where i was surrounded by people who were much more talented than myself and who no, 5 years after graduation are doing amazing things.  I also have friends that are not from college that inspire me and are truly wonderful.   So i thought i would share some of these awesome people and their work with you. 

First up is my friend Laura, she majored in illustration and is a crazy good artist.  She is funny as hell, genuine and down to earth.  Lately she has been inspiring me with her graphic design firm, WE design studios, that she runs with her boyfriend in Massachusetts.  Their blog is a fabulous source for design inspiration, i personally love to follow the travels that Laura and David take, this summer they went to cambodia and a few years ago they moved to China for a while! So here it goes meet my friend Laura!

We Design Studios, Laura Worrick

What is your current job & Where do you live?
I am a graphic designer and illustrator living in the wonderfully wooded “Pioneer Valley” (South Hadley to be exact) in western Massachusetts.

Describe your work process

Since I co-run a design studio with my boyfriend, everything we do is a collaborative effort. It usually starts with one of us having a really great/crazy/ridiculous idea. We discuss it over a cup of tea at our work table (made by David) in the studio. If it’s something we decide to go forward with, we start delegating tasks. When it gets down to the nitty gritty of designing and working, I always start out in my sketchbook. It is a window into the inner workings of my head. From there things go digital, and after rounds of critiques, discussions and more tea, we usually end up at a place we like. If not, well, it’s back to the work table with another cup of tea.

Sketch Book, Laura Worrick
What do you enjoy most about what you do?

Working with my best friend is pretty awesome. And doing it from home is pretty great too. I think the best part about our work is that we can do it anywhere. Running our own design studio has allowed us to travel all over the world and even live abroad (we lived in Beijing for about a year). For those of us with wanderlust, that’s a pretty big “plus”. But in terms of creating, I think the best part is getting to collect all kinds of inspiration and seeing how it influences my design. I like having something tangible at the end of a hard days work.
If you could design for any client who would it be?
Probably Ira Glass/This AmericanLife. Though I imagine doing anything for NPR would be pretty fun.
What has been your favorite project to date?

Last year I created a poster for Mount Holyoke College’s “Pangy Day”, an all-day festival for students celebrating Spring, nature and the environment, complete with a may pole! It was really fun to design a poster that embodied all of the spirit and energy the day holds.
Graphic Design Poster, We Design Studios


Tell us a few of your favorite spots in your city. 
We live in a pretty rural area, but we’ve still got some favorite hang outs:
*Atkin’sfarm - this is our favorite place for fresh produce and locally made goodies. Plus after a hike, we always head there to reward ourselves with a fresh cider doughnut and some cold apple cider.

*The Roost - A coffee shop and bar in Northampton that we like to meet our other design friends at for tea and snacks. The décor is awesome and it’s a cozy place to hang out and talk shop with our fellow designers.
*Our garden - there’s nothing quite like going grocery shopping for fresh produce in your own garden. This year we are building cold frames so hopefully we will have fresh veggies year round!


*Skinnermuseum – this is one of my favorite placesto go for inspiration. It’s an old church that houses Mount Holyoke College’s incredible collection of curiosities and artifacts from around the world, which includes seashells found in the Phillipines, a suit of armor, local agricultural tools and a collection a vintage spectacles, among hundreds of other items. Every time I go there I find something new! 
Graphic Design, We Design Studios
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