Did you know that August 16th is National Bratwurst Day? I didn't either but my friends at Johnsville sure do and they invited me to a special Bratsgiving celebration last week. In case you were wondering they renamed the national holiday "Bratsigiving" and they've even got a special legend and story book to go along with it. I'm happy to bring you this post in partnership with Johnsonville.
No holiday is complete without a special character and Bratsgiving is no different! Carl the great bratsgiver is a burly lumberjack of sorts that loves brats and on bratsgiving eve he delivers them to people. The book is actually really cute and has some funny little one liners in it, you can read it HERE.
At the event I attended a fantastic Carl arrived to meet everyone and of course handout some brats! Johnsonville is the authority on all things sausage and I think this fun holiday is actually more meaningful than it sounds at first.
At first glance this holiday is used to encourage us all to grill up some brats at the end of summer (August 16th) and share them with our friends and neighbors, who doesn't love a good bbq?! However, Johnsonville uses the holiday to give back to communities that need a little extra love and a brat or two.
At the Bratsgiving event I attended Johnsonville brought the Big Taste Grill, which is the world's largest grill. The Big Taste Grill is 20 feet tall, a whopping 65 feet long and 6 feet in diameter. Just to park it you need a space that is 20 feet by 90 feet!
The 6,000 pound lid with an 8-foot handle is opened using a hydraulic system, giving access to 440,000 BTUs, which is needed to grill the 1/2 ton of Johnsonville Brats held in the onboard fridge. While I was at the event I was curious how many brats could be cooked by the massive grill, I found out that The Big Taste Grill can cook 2,500 brats an hour or 750 bratwurst at a time on its 40 square feet of grilling surface. WOW!
The grill is used to help charity organizations by providing tasty tailgate sausages at special events and retail locations across the country. At each event, the Big Taste Grill partners with a non-profit organization to raise money for their cause through product sales. To date, the Big Taste Grill program has raised more than $4 million for a variety of charities nationwide, many of them local community organizations. In 2015 alone, the Johnsonville Big Taste Grill raised more than $132,000 for 42 different organizations nationwide. What an awesome concept!
The event I went to celebrating Bratsgiving was held in Kansas City at a local YMCA that is being rebuilt. Johnsonville announced at the event that they were giving a significant donation to that YMCA for the community kitchen that will be in the center!
After the legend of Carl the Great Bratsgiver was read and the announcement of the contribution, Johnsonville provided brats for everyone in the true spirit of Bratsgiving! Carl was on hand to give them to all!
I love seeing large brands like Johnsonville taking their resources and make a difference like this! It's so inspiring and I can tell you that anytime I buy a brat it will be a Johnsonville!
Oh and I couldn't help but have a delicious brat myself, It was bratsgiving after all!
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